Models
Sport
Licensing
2025
London
,
United Kingdom
Models
Kit W
Sports
,
Fashion
22 IMPACT joined forces with NFL and Fanatics for the London Collection Launch — a campaign celebrating the NFL’s return to the UK with style and spirit. Our team managed casting and coordination, selecting model Kit Price to embody the effortless crossover between streetwear and sport.
Shot in London, the visuals fused editorial flair with everyday authenticity, reflecting the city’s bold, fashion-forward energy. The imagery rolled out across NFL UK and Fanatics’ digital platforms, strengthening the league’s UK presence and spotlighting Fanatics as the go-to name for premium, culture-driven sportswear.
NFL x Fanatics – UK
London
2025
WHAT WE DELIVERED
Model selection & casting
Rate negotiation & booking confirmation
Contract management & usage rights
Travel & accommodation coordination
Pre-shoot preparation & briefing
Usage extensions & renewals
Campaign imagery
featured
Kit
Model
Kit is a London-based model with a calm presence and quiet intensity on camera. He has shot campaigns for Urban Outfitters, Levi's, Axel Arigato, Samsung and Depop, and works across editorial and commercial. Off set, he plays music to a semi-professional level and brings that same creative focus to his shoots.
“This shoot captured that unique blend of sport and style that comes alive when the NFL lands in London. Kit brought a laid-back, authentic energy that perfectly tied into Fanatics’ vision of celebrating game day culture through a British lens.”
Jasmine Breakspear
Senior Model Booker, 22 IMPACT
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
