22 IMPACT joined forces with NFL and Fanatics for the London Collection Launch — a campaign celebrating the NFL’s return to the UK with style and spirit. Our team managed casting and coordination, selecting model Kit Price to embody the effortless crossover between streetwear and sport.

Shot in London, the visuals fused editorial flair with everyday authenticity, reflecting the city’s bold, fashion-forward energy. The imagery rolled out across NFL UK and Fanatics’ digital platforms, strengthening the league’s UK presence and spotlighting Fanatics as the go-to name for premium, culture-driven sportswear.