Models
Drinks
Sport
2025
London
,
United Kingdom
Models
Josh & Erika
Beverage
,
Lifestyle
22 IMPACT teamed up with Boost Drinks for the social launch of its Sport and Iced Coffee ranges — a campaign bursting with energy, movement, and everyday authenticity. Shot on location in London, the project blended vibrant urban scenes with dynamic storytelling to mirror Boost’s upbeat spirit.
Our team managed casting and creative alignment, selecting models Josh and Erika to embody the brand’s relatable, go-getter vibe. The resulting lifestyle visuals radiated freshness and fun, driving engagement across Boost’s social channels and strengthening its connection with an energetic, youthful audience who live life in motion.
Boost Drinks - Sport Social Launch
London
2025
WHAT WE DELIVERED
Model selection & casting
Rate negotiation & booking confirmation
Contract management & usage rights
Travel & accommodation coordination
Pre-shoot preparation & briefing
Usage extensions & renewals
Campaign imagery
featured
Erika
Model
Erika is a London-based model with a strong commercial look, working across editorial and campaign work. She has shot for Boost Drinks and brings a relaxed, adaptable presence to both still and video briefs.
“The Boost Drinks campaign was all about capturing that energetic, on-the-go lifestyle that defines the brand. Josh and Erika brought a natural chemistry and vibrancy to the shoot that made the visuals feel fun, dynamic, and refreshingly real.”
Jasmine Breakspear
Senior Model Booker, 22 IMPACT
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
