22 IMPACT teamed up with Boost Drinks for the social launch of its Sport and Iced Coffee ranges — a campaign bursting with energy, movement, and everyday authenticity. Shot on location in London, the project blended vibrant urban scenes with dynamic storytelling to mirror Boost’s upbeat spirit.

Our team managed casting and creative alignment, selecting models Josh and Erika to embody the brand’s relatable, go-getter vibe. The resulting lifestyle visuals radiated freshness and fun, driving engagement across Boost’s social channels and strengthening its connection with an energetic, youthful audience who live life in motion.