
Models
Hospitality
Launch
2025
Manchester
,
United Kingdom
Models
Tolu M
Hospitality
,
Luxury
22 IMPACT collaborated with Chotto Matte to mark the grand opening of its Manchester restaurant, blending Japanese and Peruvian influences into a sleek, cinematic campaign. We managed casting and creative coordination, selecting model Tolu Madariola to personify the brand’s modern, global energy.
Filmed across two promotional videos, the shoot captured the duality of Chotto Matte’s world - fine dining meets vibrant nightlife. With its warm tones, refined styling, and movement-led storytelling, the campaign sparked excitement online, positioning the new venue as Manchester’s go-to destination for luxury, culture, and unforgettable experiences.

Chotto Matte Manchester Opening
Manchester
2025
WHAT WE DELIVERED
Model selection & casting
Rate negotiation & booking confirmation
Contract management & usage rights
Travel & accommodation coordination
Pre-shoot preparation & briefing
Usage extensions & renewals
Campaign imagery

“Tolu was the perfect fit for this campaign — confident, stylish, and effortlessly magnetic on camera. The Chotto Matte Manchester launch was all about blending luxury with culture, and he brought that energy to life across both video shoots.”
Jasmine Breakspear
Senior Model Booker, 22 IMPACT
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
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