Tolu Madariola

Models

Hospitality

Launch

Chotto Matte

Chotto Matte

Chotto Matte

2025

Manchester

,

United Kingdom

Models

Chotto Matte Manchester Opening

Chotto Matte Manchester Opening

Tolu M

Hospitality

,

Luxury

22 IMPACT collaborated with Chotto Matte to mark the grand opening of its Manchester restaurant, blending Japanese and Peruvian influences into a sleek, cinematic campaign. We managed casting and creative coordination, selecting model Tolu Madariola to personify the brand’s modern, global energy.

Filmed across two promotional videos, the shoot captured the duality of Chotto Matte’s world - fine dining meets vibrant nightlife. With its warm tones, refined styling, and movement-led storytelling, the campaign sparked excitement online, positioning the new venue as Manchester’s go-to destination for luxury, culture, and unforgettable experiences.





Tolu Madariola

Chotto Matte Manchester Opening

Manchester

2025

1M+

restaurant and lifestyle impressions delivered across talent social content and Chotto Matte's owned digital channels in key city markets.

1M+

restaurant and lifestyle impressions delivered across talent social content and Chotto Matte's owned digital channels in key city markets.

WHAT WE DELIVERED

  • Model selection & casting

  • Rate negotiation & booking confirmation

  • Contract management & usage rights

  • Travel & accommodation coordination

  • Pre-shoot preparation & briefing

  • Usage extensions & renewals

Campaign imagery

Tolu Madariola

FROM THE SOURCE

FROM THE SOURCE

“Tolu was the perfect fit for this campaign — confident, stylish, and effortlessly magnetic on camera. The Chotto Matte Manchester launch was all about blending luxury with culture, and he brought that energy to life across both video shoots.”

Jasmine Breakspear

Senior Model Booker, 22 IMPACT

Need help with your project?

Need help with your project?

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

how it works

01

Brief us

Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.

02

We cast & manage

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

03

You get results

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

BRANDS WE'VE WORKED WITH