Models
Streetwear
Emerging
2025
Manchester
,
United Kingdom
Models
22 IMPACT partnered with LOCAL for the launch of their latest cap collection, a nod to nostalgic streetwear reimagined for today’s creative generation.
Her effortless presence brought depth and personality to the visuals, which rolled out across LOCAL’s social platforms. The campaign reinforced the brand’s place in the UK streetwear scene - a seamless blend of heritage, identity, and understated cool.
Shot in Manchester, the campaign combined soft tones and vintage textures with a crisp, modern edge. We handled casting and coordination, selecting model Lili-Mae to capture LOCAL’s relaxed confidence and authentic style.
LOCAL, Cap Collection Launch
Manchester
2025
WHAT WE DELIVERED
Model selection & casting
Rate negotiation & booking confirmation
Contract management & usage rights
Travel & accommodation coordination
Pre-shoot preparation & briefing
Usage extensions & renewals
Campaign imagery
featured
Lili-Mae
Model
Lili-Mae is a UK-based model with credits at Champion, Jimmy Choo and END, equally at home in high-fashion editorials and commercial campaigns. She brings a natural ease and striking versatility to every brief.
“This shoot really captured the spirit of LOCAL, grounded, creative, and authentically Northern. Lili-Mae brought a relaxed confidence to the images that tied perfectly with the brand’s streetwear identity and the nostalgic tone of the new cap launch.”
Jasmine Breakspear
Senior Model Booker, 22 IMPACT
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
