
PR
Fragrance
Press
2025
Lake Como
,
Italy
PR
PR
,
Beauty
To celebrate the launch of Jo Loves’ latest limited-edition fragrance, With Love From Como, 22 IMPACT supported a poolside event at Pan Pacific London, inviting press and influencers to experience a touch of la dolce vita in the heart of the city. Inspired by Jo’s travels to Lake Como, the evening featured signature cocktails, Italian-style canapés, and curated fragrance moments. Guests included top-tier media such as the Evening Standard, Forbes, The Independent, and Red Magazine, alongside leading beauty and lifestyle influencers — all immersed in Jo Loves’ summer takeover at the hotel.

Jo Loves, Pan Pacific
Lake Como
2025
WHAT WE DELIVERED
Campaign imagery



how it works
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Brief us
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02
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03
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