Jo Loves: With Love From Como

PR

Fragrance

Press

Jo Loves: With Love From Como

Jo Loves: With Love From Como

Jo Loves: With Love From Como

2025

Lake Como

,

Italy

PR

Jo Loves, Pan Pacific

Jo Loves, Pan Pacific

PR

,

Beauty

To celebrate the launch of Jo Loves’ latest limited-edition fragrance, With Love From Como, 22 IMPACT supported a poolside event at Pan Pacific London, inviting press and influencers to experience a touch of la dolce vita in the heart of the city. Inspired by Jo’s travels to Lake Como, the evening featured signature cocktails, Italian-style canapés, and curated fragrance moments. Guests included top-tier media such as the Evening Standard, Forbes, The Independent, and Red Magazine, alongside leading beauty and lifestyle influencers — all immersed in Jo Loves’ summer takeover at the hotel.

Jo Loves: With Love From Como

Jo Loves, Pan Pacific

Lake Como

2025

1M+

fragrance impressions delivered across talent lifestyle content and Jo Loves' owned social and digital channels in the UK market.

1M+

fragrance impressions delivered across talent lifestyle content and Jo Loves' owned social and digital channels in the UK market.

WHAT WE DELIVERED

Campaign imagery

Jo Loves: With Love From Como
Jo Loves: With Love From Como
Jo Loves: With Love From Como

Need help with your project?

Need help with your project?

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

how it works

01

Brief us

Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.

02

We cast & manage

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

03

You get results

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

BRANDS WE'VE WORKED WITH