To celebrate the launch of Jo Loves’ latest limited-edition fragrance, With Love From Como, Aisle 8 supported a poolside event at Pan Pacific London, inviting press and influencers to experience a touch of la dolce vita in the heart of the city. Inspired by Jo’s travels to Lake Como, the evening featured signature cocktails, Italian-style canapés, and curated fragrance moments. Guests included top-tier media such as the Evening Standard, Forbes, The Independent, and Red Magazine, alongside leading beauty and lifestyle influencers — all immersed in Jo Loves’ summer takeover at the hotel.