Timed perfectly with the buzz of London Fashion Week, 22 IMPACT brought Cold Culture’s debut pop-up store to life in the heart of the city.

From concept to closing, our team produced both the exclusive preview and the public launch, curating every detail - from VIP guest lists and influencer outreach to décor, lighting, and immersive brand storytelling.

The result? A minimal-luxury experience that fused fashion, culture, and community. With queues stretching for hours and media coverage flooding in, the launch firmly positioned Cold Culture within London’s fashion landscape, driving standout engagement and a surge in post-event sales.