Event Production
Cold Culture
2025
London
Fashion
,
Retail
Timed perfectly with the buzz of London Fashion Week, 22 IMPACT brought Cold Culture’s debut pop-up store to life in the heart of the city.
From concept to closing, our team produced both the exclusive preview and the public launch, curating every detail - from VIP guest lists and influencer outreach to décor, lighting, and immersive brand storytelling.
The result? A minimal-luxury experience that fused fashion, culture, and community. With queues stretching for hours and media coverage flooding in, the launch firmly positioned Cold Culture within London’s fashion landscape, driving standout engagement and a surge in post-event sales.
“Cold Culture wanted to do something that truly cut through the noise of Fashion Week — something that felt both exclusive and community-driven. We handled every detail to make sure it wasn’t just an event, but a cultural moment that matched the brand’s energy.”
Freedom Doran
Founder & CEO, 22 IMPACT
