ON Running SS24 – Motion in Nature Campaign showcased the fusion of high-performance sportswear and sleek urban aesthetics, reinforcing ON’s leadership in performance-driven fashion.

22 IMPACT managed model casting, talent coordination, and on-location logistics, ensuring a seamless campaign execution. Rabbi Kaninda (@rabbikaninda) led the visuals, bringing athletic power and effortless style to the forefront.

Shot across Spain’s dynamic landscapes, the campaign blended high-energy action shots with editorial finesse, appearing on billboards across Europe, ON’s website, and digital channels. A compelling narrative of movement, adaptability, and performance, this campaign left a lasting impact.