Models
Technology
Photography
2024
London
,
United Kingdom
Models
Liz L
Photography
,
Technology
Nikon Europe x Liz Lawal – Vision in Focus seamlessly blended cutting-edge photography with high-fashion aesthetics, showcasing Nikon’s latest imaging technology with artistic finesse.
22 IMPACT handled model casting, talent coordination, and creative oversight, ensuring every frame exuded clarity, precision, and elegance. Shot at Gas Studios in London, the campaign featured Liz Lawal (@lizlawal), whose timeless beauty and modern edge perfectly aligned with Nikon’s pioneering spirit.
Prominently featured across Nikon Europe’s digital platforms and promotional materials, this campaign reinforced Nikon’s status as a leader in imaging innovation, captivating both photography enthusiasts and the fashion industry alike.
Nikon Europe - Vision In Focus
London
2024
WHAT WE DELIVERED
Model selection & casting
Rate negotiation & booking confirmation
Contract management & usage rights
Travel & accommodation coordination
Pre-shoot preparation & briefing
Usage extensions & renewals
Campaign imagery
"From the very beginning, we knew this campaign was going to be something special. Working with Liz Lawal and the entire creative team was an absolute pleasure. Every element—from casting the perfect talent to ensuring seamless coordination—was meticulously planned to bring Nikon’s vision to life. Seeing it all come together so flawlessly is what makes projects like these so rewarding."
Jasmine Breakspear
Senior Model Booker, 22 IMPACT
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
