Talent
Automotive
Luxury
2026
Monaco
,
France
Talent
Mubi
Lifestyle
,
Partnership
Jaguar TCS Racing partnered with Mubi for the 2026 Monaco E-Prix, placing the talent at the centre of one of the most access-restricted environments in motorsport.
22 IMPACT brokered and managed the engagement, securing Mubi's presence across the Circuit de Monaco starting grid, the Jaguar garage, the team's yacht in the harbour, and the Maybourne Riviera Hotel. Content ran on organic social with brand tags, but the real story was proximity,
Mubi sat in on a roundtable with drivers Mitch Evans and António Félix da Costa, took a passenger lap of the circuit, and was photographed trackside and in the garage. Jaguar's relaunch into an all-electric future needed cultural credibility. This delivered it.
Jaguar – E Grand Prix
Monaco
2026
WHAT WE DELIVERED
Talent identification & casting
Negotiation & contract management
Creative direction & alignment
Usage & exclusivity rights
End-to-end production logistics & transport
Client and talent communications
Multi-platform distribution
Post-campaign insights & analysis
Campaign imagery
featured
Mubi
Content Creator
345K
49K
TIKTOK
Mubi Idriess is a fashion and lifestyle creator who blends movement, style, and authentic storytelling. With a sharp eye for pacing and creative framing, he produces seamless content that spans fashion, travel, and high-profile events.A trusted collaborator for brands like BOSS, Mercedes AMG, and Tag Heuer, Mubi is recognized for his professional energy and his ability to create work that feels both modern and genuinely personal.
"Monaco is not somewhere brands let you just wander in. Getting Mubi onto that grid, actually on it, was the whole point."
Freedom Doran
CEO, 22 IMPACT
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
