For the “Small Business, Big Break” campaign, 22 IMPACT supported the TV debut of Hello Skin, delivering a national commercial aired on Channel 4. Acting as the central point for talent management, we coordinated all communication, travel and logistics for Tash, ensuring seamless alignment between model, brand and production on a high-pressure set.

Shot in London with a clean, minimalist direction, the campaign focused on high-definition beauty visuals that highlighted skin texture and product performance. Tash’s natural, radiant aesthetic brought authenticity and credibility, perfectly reflecting the brand’s sustainable, vegan positioning.

Broadcast during peak programming, the advert reached millions across the UK, elevating Hello Skin into mainstream visibility. The project highlights 22 IMPACT’s ability to manage talent within large-scale TV productions while supporting emerging brands stepping onto a national stage.