Models
Food
Sustainability
2026
London
,
UK
Models
For a new flavour launch, 22 IMPACT supported a high-impact campaign for MISFITS, the creator-led brand backed by the Sidemen. Acting as the bridge between Lili-Mae and the brand, we managed booking, contracts, talent logistics and all production communication to ensure a seamless studio workflow in London.
Shot with a clean, high-energy, digital-first direction, the campaign focused on bold visuals and product-led movement optimised for mobile and e-commerce. Lili-Mae’s precision and experience enabled efficient content capture, delivering a strong volume of polished assets within a single session.
Rolled out across website and social channels, with additional press pickup, the campaign amplified the launch beyond owned platforms. The project highlights 22 IMPACT’s strength in executing talent for fast-paced, creator-driven brands at scale.
Misfits Eats by Sidemen
London
2026
WHAT WE DELIVERED
Model selection & casting
Rate negotiation & booking confirmation
Contract management & usage rights
Travel & accommodation coordination
Pre-shoot preparation & briefing
Usage extensions & renewals
Campaign imagery
featured
Lili-Mae
Model
Lili-Mae is a UK-based model with credits at Champion, Jimmy Choo and END, equally at home in high-fashion editorials and commercial campaigns. She brings a natural ease and striking versatility to every brief.
“Lili-Mae delivered exactly what the campaign needed, precision, energy and consistency. The shoot ran efficiently, and the output felt sharp, polished and ready for scale.”
Bookings Team
22 IMPACT
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
