For a new flavour launch, 22 IMPACT supported a high-impact campaign for MISFITS, the creator-led brand backed by the Sidemen. Acting as the bridge between Lili-Mae and the brand, we managed booking, contracts, talent logistics and all production communication to ensure a seamless studio workflow in London.

Shot with a clean, high-energy, digital-first direction, the campaign focused on bold visuals and product-led movement optimised for mobile and e-commerce. Lili-Mae’s precision and experience enabled efficient content capture, delivering a strong volume of polished assets within a single session.

Rolled out across website and social channels, with additional press pickup, the campaign amplified the launch beyond owned platforms. The project highlights 22 IMPACT’s strength in executing talent for fast-paced, creator-driven brands at scale.