For the launch of a new collection, 22 IMPACT supported a high-impact campaign for SNIPES x Nike, bridging global innovation with European street culture. Acting as the central point of contact, we managed all communication between Tay and the brand, coordinated travel to London, and oversaw production logistics from pre-shoot through to delivery.

Shot across London’s streets, the campaign embraced a raw urbanism direction, capturing movement, energy and authenticity. Tay’s streetwear credibility brought a natural, effortless edge, positioning the collection as immediately “street-ready” while aligning with Nike’s future-facing design narrative.

Featured across SNIPES’ digital ecosystem, including website and social channels, the campaign drove strong engagement and commercial performance. The project highlights 22 IMPACT’s ability to deliver culturally relevant, cross-border campaigns that connect fashion, talent and market impact.