For the SS26 collection, 22 IMPACT supported the seasonal launch for STUTTERHEIM, reinforcing its global all-weather streetwear positioning. Acting as the direct link between talent and brand, we managed all communication, coordinated travel and scheduling, and oversaw production logistics to ensure a seamless end-to-end workflow.

Shot across London, the campaign followed an urban technical direction, placing Eugene within gritty, real-world environments. His editorial edge brought energy and authenticity, allowing the collection’s performance-led silhouettes to sit naturally within a modern streetwear context.

Rolled out across global digital platforms, including website, lookbook and social channels, the campaign strengthened international visibility. The project highlights 22 IMPACT’s precision in talent management and its ability to support high-level fashion productions at scale.