Talent
Music
Fitness
2026
London
,
UK
Talent
Under Armour and Gunna brought the Wunna Run 5K to Olympic Park, London on 25 March 2026, a 5K race and live music event that deliberately blurred the line between sports activation and cultural moment.
22 IMPACT booked and managed creator Tay Moses (@taymosesofficial) across the full campaign, negotiating his deliverables and overseeing content production from pre-event hype through to post-event wrap.
Shooting alongside collaborator Junior Chea, Tay documented the day as a participant, running the race, watching Gunna perform rather than as a sponsored spectator.
The result was real-time, first-person content across Instagram Stories, a carousel post, and TikTok that put the Under Armour Halo Runner at the centre of a story people actually wanted to follow.
Gunna, Wunna 5K Run
London
2026
WHAT WE DELIVERED
Talent identification & casting
Negotiation & contract management
Creative direction & alignment
Usage & exclusivity rights
End-to-end production logistics & transport
Client and talent communications
Multi-platform distribution
Post-campaign insights & analysis
Campaign imagery
featured
Tay Moses
Content Creator
42.8K
45K
TIKTOK
Tay Moses is a fashion forward creator, stylist and artist who lives and breathes creativity. Whether he is making R&B music, styling shoots or planning new content, he is always looking for fresh ways to express himself. Since 2015 he has used social media as his stage, building a loyal audience through streetwear, fashion and self expression. Even after losing his original account, he treated it as a reset and built things back up from the ground again.
"Tay wasn't just there to post, he ran the race and watched the show. That's why the content worked."
Freedom Doran
CEO, 22 IMPACT
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
