For GoDaddy’s latest campaign, 22 IMPACT brought the brand’s website builder to life through a real creator’s journey. We handled the full campaign cycle—strategy, content production, and post-production—while also building Carlos Roberto’s actual website to ensure an authentic showcase of GoDaddy’s ease of use. Shot in Carlos’ San Francisco home, the visual direction embraced warmth and relatability, aligning with the campaign’s small business focus. Featured across GoDaddy’s official channels, the project drove strong engagement and reinforced the brand’s accessibility for entrepreneurs.