22 IMPACT teamed up with Gravalot to cast and coordinate Victor Ibikunle for their SS24 lookbook—an essential prelude to their London Fashion Week showcase. Shot in London, the campaign fused minimalist styling with modern backdrops, reflecting Gravalot’s signature blend of heritage and innovation. Victor’s striking editorial presence highlighted the movement and detail of each piece, reinforcing the brand’s forward-thinking menswear vision. The lookbook gained strong traction across Gravalot’s digital platforms and press coverage, cementing its impact within London’s contemporary fashion landscape.