22 IMPACT teamed up with Jack Wolfskin for their Outdoor Hub campaign, spotlighting sustainable adventure gear in breathtaking landscapes across Germany. We secured Pierre Laurent as the perfect fit—his refined yet rugged aesthetic seamlessly aligned with the brand’s ethos. Beyond talent placement, we steered content direction and handled key logistics to bring the campaign to life. The visuals, rich in natural textures and muted tones, resonated with outdoor enthusiasts. Featured widely across Jack Wolfskin’s and Pierre’s social channels, this activation amplified brand storytelling and boosted engagement within the adventure community.