Campaigns
Womenswear
Global
2022
Phnom Penh
,
Cambodia
Campaigns
Suh Marcelino
Fashion
,
Retail
22 IMPACT spearheaded H&M’s groundbreaking launch in Cambodia, managing everything from creator partnerships and press coordination to VIP security and event production.
Suh Marcelino amplified digital engagement, helping the campaign reach over 200 million people.
With international recognition and a seamless activation, this milestone moment cemented H&M’s expansion into Southeast Asia, blending retail, experience, and cultural impact.
H&M, Cambodia Launch
Phnom Penh
2022
WHAT WE DELIVERED
Creator partnerships & talent casting
Negotiation & contract management
Press coordination & media relations
Event production & on-site management
VIP security & guest management
Client and talent communications
Multi-platform distribution
Post-campaign insights & analysis
Campaign imagery
featured
Suh Marcelino
Creator & Model
125K
16.8K
TIKTOK
Suh Marcelino is a Brazilian model and creator based between the UK, Singapore and Bangkok. With credits at Mugler, Armani and Chanel, she brings a global outlook and refined aesthetic to every brand partnership.
"Being part of H&M’s Cambodia launch was unforgettable, celebrating fashion, culture, and a new era for the brand in Southeast Asia. The energy was unreal, and the impact was massive!"
Suh Marcelino
Creator
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
