Talent
Watchmaking
Casting
2023
London
,
United Kingdom
Talent
22 IMPACT partnered with luxury watch brand JBW to refresh and diversify their creator-led visuals.
From casting top-tier talent to crafting premium content, we managed the full campaign cycle. Featuring Carina Griffith, Suh Marcelino, Samuel Agbiji, and Ellie-Mae Falzon, the shoot brought luxury to life across dynamic UK locations. A sleek, minimal aesthetic reinforced JBW’s refined identity, while high-end storytelling amplified their presence. The content, optimised for both owned and paid channels, solidified JBW’s position in the UK’s luxury market.
JBW Social Refresh
London
2023
WHAT WE DELIVERED
Talent identification & casting
Negotiation & contract management
Creative direction & alignment
Usage & exclusivity rights
End-to-end production logistics & transport
Client and talent communications
Multi-platform distribution
Post-campaign insights & analysis
Campaign imagery
featured
Suh Marcelino
Creator & Model
125K
16.7K
TIKTOK
Suh Marcelino is a Brazilian model and creator based between the UK, Singapore and Bangkok. With credits at Mugler, Armani and Chanel, she brings a global outlook and refined aesthetic to every brand partnership.
"With JBW, we blended luxury with authenticity, elevating their brand through diverse talent and premium content. The result? A bold, refined visual identity that resonates across the UK market."
Freedom Doran
CEO, 22 IMPACT
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
