22 IMPACT partnered with luxury watch brand JBW to refresh and diversify their creator-led visuals. From casting top-tier talent to crafting premium content, we managed the full campaign cycle. Featuring Carina Griffith, Suh Marcelino, Samuel Agbiji, and Ellie-Mae Falzon, the shoot brought luxury to life across dynamic UK locations. A sleek, minimal aesthetic reinforced JBW’s refined identity, while high-end storytelling amplified their presence. The content, optimised for both owned and paid channels, solidified JBW’s position in the UK’s luxury market.