Talent
JBW
2023
London
Fashion
,
Accessories
22 IMPACT partnered with luxury watch brand JBW to refresh and diversify their creator-led visuals. From casting top-tier talent to crafting premium content, we managed the full campaign cycle. Featuring Carina Griffith, Suh Marcelino, Samuel Agbiji, and Ellie-Mae Falzon, the shoot brought luxury to life across dynamic UK locations. A sleek, minimal aesthetic reinforced JBW’s refined identity, while high-end storytelling amplified their presence. The content, optimised for both owned and paid channels, solidified JBW’s position in the UK’s luxury market.
"With JBW, we blended luxury with authenticity—elevating their brand through diverse talent and premium content. The result? A bold, refined visual identity that resonates across the UK market."
Freedom Doran
Director
