
Models
Tove Lo – Gay Times Cover
Tove Lo – Gay Times Cover
Tove Lo – Gay Times Cover
2024
London
,
England
IMPRESSIONS
PLATFORMS
MARKET
CATEGORY
Models
2024
London
,
England
22 IMPACT proudly led the casting for Gay Times Magazine’s Tove Lo cover, curating a lineup of bold, diverse creatives. With Samuel Agbiji in a lead feature, the shoot celebrated identity and artistry. Shot in London, the editorial fused vibrancy with deep storytelling, making an impact across both print and digital platforms. This campaign reinforced 22 IMPACT’s expertise in inclusive, high-profile casting, ensuring authentic representation within the LGBTQIA+ community. The result? A striking, widely acclaimed issue that set a new standard for meaningful editorial collaborations.

London
2024
WHAT WE DELIVERED
BEHIND THE SCENES
London
2024
IN THEIR WORDS
"Luxury partnerships are about precision and alignment. With Dior Cuir Saddle, our focus was positioning Mubi in a way that felt authentic to him while honouring Dior Beauty's heritage. Campaigns like this reflect the level we operate at and the long-term vision we have for our talent."
Freedom Doran
CEO, 22 IMPACT


Campaign imagery



Need help with your project?
Need help with your project?
We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.
We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
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© 22 IMPACT LTD
London, UK
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© 22 IMPACT LTD
London, UK
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