Tove Lo - Gay Times Cover, close-up of the cover star in a spiked metal bodice between masked figures in suits

Models

Magazine

Music

Tove Lo - Gay Times Cover

Tove Lo - Gay Times Cover

Tove Lo - Gay Times Cover

2024

London

,

England

Models

Gay Times, Tove Lo Cover

Gay Times, Tove Lo Cover

MODELS BY 22 IMPACT

VIEW THE

MODELS BY 22 IMPACT

VIEW THE

22 IMPACT proudly led the casting for Gay Times Magazine’s Tove Lo cover, curating a lineup of bold, diverse creatives. With Samuel Agbiji in a lead feature, the shoot celebrated identity and artistry. Shot in London, the editorial fused vibrancy with deep storytelling, making an impact across both print and digital platforms. This campaign reinforced 22 IMPACT’s expertise in inclusive, high-profile casting, ensuring authentic representation within the LGBTQIA+ community. The result? A striking, widely acclaimed issue that set a new standard for meaningful editorial collaborations.


Tove Lo - Gay Times Cover, close-up of the cover star in a spiked metal bodice between masked figures in suits

Gay Times, Tove Lo Cover

London

2024

2M+

editorial impressions delivered across Gay Times' digital and print channels, talent social amplification, and LGBTQ+ press coverage.

2M+

editorial impressions delivered across Gay Times' digital and print channels, talent social amplification, and LGBTQ+ press coverage.

WHAT WE DELIVERED

  • Model selection & casting

  • Rate negotiation & booking confirmation

  • Contract management & usage rights

  • Travel & accommodation coordination

  • Pre-shoot preparation & briefing

  • Usage extensions & renewals

Campaign imagery

Tove Lo - Gay Times Cover, the printed cover with the star on a white plinth and masked figures in suits either side
Tove Lo - Gay Times Cover, black and white shot crouching on a white plinth in a houndstooth dress and hood
Tove Lo - Gay Times Cover, close-up of the cover star in a spiked metal bodice between masked figures in suits

FROM THE SOURCE

FROM THE SOURCE

"Bringing this cover to life was all about authenticity and impact. Samuel and the entire cast made this issue a true celebration of identity, creativity, and representation."

Freedom Doran

CEO, 22 IMPACT

Need help with your project?

Need help with your project?

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

how it works

01

Brief us

Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.

02

We cast & manage

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

03

You get results

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

BRANDS WE'VE WORKED WITH

  • Dior logo
  • Calvin Klein logo
  • Target logo
  • Beefeater logo
  • Fendi logo
  • Represent logo
  • Warner Music Group logo
  • Tom Ford logo
  • McLaren logo
  • GoDaddy logo
  • Tom Ford logo
  • Lexus logo
  • Hulu logo
  • Bose logo
  • Dior logo
  • Calvin Klein logo
  • Target logo
  • Beefeater logo
  • Fendi logo
  • Represent logo
  • Warner Music Group logo
  • Tom Ford logo
  • McLaren logo
  • GoDaddy logo
  • Tom Ford logo
  • Lexus logo
  • Hulu logo
  • Bose logo

London, UK

12:27:55 PMGMT+1
October 16, 2026

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22IMPACT

London, UK

12:27:55 PMGMT+1
October 16, 2026

Subscribe to our newsletter and stay in touch with us.

22IMPACT

London, UK

12:27:55 PMGMT+1
October 16, 2026

Subscribe to our newsletter and stay in touch with us.

22IMPACT

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