END. and Adidas’ high-energy activewear campaign showcased fluid movement, striking visuals, and premium performance wear, redefining fashion-meets-function.

22 IMPACT handled model casting, talent coordination, and production alignment, ensuring Lili-Mae was the perfect fit. Her background in movement and fashion brought authenticity and energy, embodying Adidas’ blend of athleticism and streetwear.

Shot in London across studio and outdoor locations, the campaign balanced sleek precision with raw urban movement. With a strong presence on END.’s digital channels, Adidas’ platforms, and retail promotions, the campaign reinforced Adidas’ dominance in performance-driven style.