Models
Footwear
Streetwear
2023
London
,
United Kingdom
Models
Lili-Mae
Fashion
,
Sportswear
END. and Adidas’ high-energy activewear campaign showcased fluid movement, striking visuals, and premium performance wear, redefining fashion-meets-function.
22 IMPACT handled model casting, talent coordination, and production alignment, ensuring Lili-Mae was the perfect fit. Her background in movement and fashion brought authenticity and energy, embodying Adidas’ blend of athleticism and streetwear.
Shot in London across studio and outdoor locations, the campaign balanced sleek precision with raw urban movement. With a strong presence on END.’s digital channels, Adidas’ platforms, and retail promotions, the campaign reinforced Adidas’ dominance in performance-driven style.
END. x Adidas Activewear
London
2023
WHAT WE DELIVERED
Model selection & casting
Rate negotiation & booking confirmation
Contract management & usage rights
Travel & accommodation coordination
Pre-shoot preparation & briefing
Usage extensions & renewals
Campaign imagery
featured
Lili-Mae
Model
Lili-Mae is a UK-based model with credits at Champion, Jimmy Choo and END, equally at home in high-fashion editorials and commercial campaigns. She brings a natural ease and striking versatility to every brief.
“Lili-Mae brought such effortless movement and energy to this campaign. It’s always exciting to see talent embody the strength and style of Adidas.”
Jasmine Breakspear
Senior Model Booker, 22 IMPACT
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
