MCM

For MCM’s latest bag launch, 22 IMPACT took the reins—managing casting, logistics, and creative direction to craft a campaign that resonated with modern luxury enthusiasts. Featuring Tayo Cardoso and Shannon De Paris, the visuals embodied effortless elegance, aligning seamlessly with MCM’s premium identity. Shot in London, the campaign blended high-end fashion with an authentic lifestyle edge, creating content that captivated audiences. Generating strong engagement and visibility, this project amplified brand awareness and reinforced MCM’s position in the luxury space.