For this brand-led campaign, 22 IMPACT partnered with Anjo Alexandre to craft elevated UGC content for New Era. From negotiating terms to overseeing production, we ensured a seamless collaboration that aligned with the brand’s premium yet accessible aesthetic. Shot in Düsseldorf, the visuals embraced urban textures and natural light, blending effortless style with a modern edge. Published across New Era’s official channels, the campaign drove strong engagement, reinforcing the brand’s presence in the fashion and lifestyle space.