
Talent
New Era
Dusseldorf
2024
Apparel
For this brand-led campaign, 22 IMPACT partnered with Anjo Alexandre to craft elevated UGC content for New Era. From negotiating terms to overseeing production, we ensured a seamless collaboration that aligned with the brand’s premium yet accessible aesthetic. Shot in Düsseldorf, the visuals embraced urban textures and natural light, blending effortless style with a modern edge. Published across New Era’s official channels, the campaign drove strong engagement, reinforcing the brand’s presence in the fashion and lifestyle space.
For this brand-led campaign, 22 IMPACT partnered with Anjo Alexandre to craft elevated UGC content for New Era. From negotiating terms to overseeing production, we ensured a seamless collaboration that aligned with the brand’s premium yet accessible aesthetic. Shot in Düsseldorf, the visuals embraced urban textures and natural light, blending effortless style with a modern edge. Published across New Era’s official channels, the campaign drove strong engagement, reinforcing the brand’s presence in the fashion and lifestyle space.
For this brand-led campaign, 22 IMPACT partnered with Anjo Alexandre to craft elevated UGC content for New Era. From negotiating terms to overseeing production, we ensured a seamless collaboration that aligned with the brand’s premium yet accessible aesthetic. Shot in Düsseldorf, the visuals embraced urban textures and natural light, blending effortless style with a modern edge. Published across New Era’s official channels, the campaign drove strong engagement, reinforcing the brand’s presence in the fashion and lifestyle space.




"Effortless, elevated, and impactful—this campaign with Anjo Alexandre perfectly captured New Era’s lifestyle essence, driving engagement with authenticity and style."
Freedom Doran
CEO

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© 22 IMPACT LTD
