Talent
Streetwear
Caps
2024
Dusseldorf
,
Germany
Talent
Anjo Alexandre
Apparel
,
Fashion
For this brand-led campaign, 22 IMPACT partnered with Anjo Alexandre to craft elevated UGC content for New Era. From negotiating terms to overseeing production, we ensured a seamless collaboration that aligned with the brand’s premium yet accessible aesthetic. Shot in Düsseldorf, the visuals embraced urban textures and natural light, blending effortless style with a modern edge. Published across New Era’s official channels, the campaign drove strong engagement, reinforcing the brand’s presence in the fashion and lifestyle space.
New Era Urban UGC Series
Dusseldorf
2024
WHAT WE DELIVERED
Talent identification & casting
Negotiation & contract management
Creative direction & alignment
Usage & exclusivity rights
End-to-end production logistics & transport
Client and talent communications
Multi-platform distribution
Post-campaign insights & analysis
Campaign imagery
"Effortless, elevated, and impactful—this campaign with Anjo Alexandre perfectly captured New Era’s lifestyle essence, driving engagement with authenticity and style."
Freedom Doran
CEO, 22 IMPACT
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
