Campaigns
Music
Casting
2024
London
,
United Kingdom
Campaigns
Dua Lipa
Music
,
Casting
For Dua Lipa’s electrifying Houdini music video, 22 IMPACT worked alongside top casting agencies to assemble a dynamic lineup of extras.
With over 50 talents - including our own Marie-Esther Bangura - the production came to life in a meticulously curated London studio, enhancing the video’s moody, stylised aesthetic. The result? A visual spectacle that captivated global audiences, amassing over 195 million views.
This high-profile project cemented 22 IMPACT’s role in delivering standout talent for culture-defining moments.
Dua Lipa – Houdini Music Video
London
2024
WHAT WE DELIVERED
Campaign imagery
featured
Marie B
Model
Marie Esther is a Manchester-based model and former Miss Universe Sierra Leone 2018, with over a decade of experience across e-commerce, editorial and campaigns for Vogue and Morphe. Available worldwide.
“Bringing Houdini to life was pure magic—securing top talent, crafting a striking visual world, and helping shape a cultural moment. A proud milestone for 22 IMPACT.”
Freedom Doran
CEO, 22 IMPACT
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
