Campaigns
2024
London
,
United Kingdom
IMPRESSIONS
PLATFORMS
MARKET
CATEGORY
Campaigns
2024
London
,
United Kingdom
For Dua Lipa’s electrifying Houdini music video, 22 IMPACT worked alongside top casting agencies to assemble a dynamic lineup of extras.
With over 50 talents - including our own Marie-Esther Bangura - the production came to life in a meticulously curated London studio, enhancing the video’s moody, stylised aesthetic. The result? A visual spectacle that captivated global audiences, amassing over 195 million views.
This high-profile project cemented 22 IMPACT’s role in delivering standout talent for culture-defining moments.
London
2024
WHAT WE DELIVERED
BEHIND THE SCENES
London
2024
FROM THE SOURCE
"Luxury partnerships are about precision and alignment. With Dior Cuir Saddle, our focus was positioning Mubi in a way that felt authentic to him while honouring Dior Beauty's heritage. Campaigns like this reflect the level we operate at and the long-term vision we have for our talent."
Freedom Doran
CEO, 22 IMPACT
Campaign imagery
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
