
Campaigns
Dua Lipa – Houdini
London
2024
Music
For Dua Lipa’s electrifying Houdini music video, 22 IMPACT worked alongside top casting agencies to assemble a dynamic lineup of extras. With over 50 talents—including our own Marie-Esther Bangura—the production came to life in a meticulously curated London studio, enhancing the video’s moody, stylised aesthetic. The result? A visual spectacle that captivated global audiences, amassing over 195 million views. This high-profile project cemented 22 IMPACT’s role in delivering standout talent for culture-defining moments.
For Dua Lipa’s electrifying Houdini music video, 22 IMPACT worked alongside top casting agencies to assemble a dynamic lineup of extras. With over 50 talents—including our own Marie-Esther Bangura—the production came to life in a meticulously curated London studio, enhancing the video’s moody, stylised aesthetic. The result? A visual spectacle that captivated global audiences, amassing over 195 million views. This high-profile project cemented 22 IMPACT’s role in delivering standout talent for culture-defining moments.
For Dua Lipa’s electrifying Houdini music video, 22 IMPACT worked alongside top casting agencies to assemble a dynamic lineup of extras. With over 50 talents—including our own Marie-Esther Bangura—the production came to life in a meticulously curated London studio, enhancing the video’s moody, stylised aesthetic. The result? A visual spectacle that captivated global audiences, amassing over 195 million views. This high-profile project cemented 22 IMPACT’s role in delivering standout talent for culture-defining moments.




“Bringing Houdini to life was pure magic—securing top talent, crafting a striking visual world, and helping shape a cultural moment. A proud milestone for 22 IMPACT.”
Freedom Doran
Director




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© 22 IMPACT LTD
London, UK
Subscribe to our newsletter and stay in touch with us.
© 22 IMPACT LTD
London, UK
Subscribe to our newsletter and stay in touch with us.
© 22 IMPACT LTD
