StockX Art Basel activation featuring models Luis Capecchi and Obed Dagnon shot on location in Miami showcasing streetwear and culture

Talent

Streetwear

Artworld

StockX – Miami Art Basel

StockX – Miami Art Basel

StockX – Miami Art Basel

2024

Miami

,

Germany

Talent

StockX – Miami Art Basel

StockX – Miami Art Basel

Luis Capecchi & Obed Dagnon

Fashion

,

Streetwear

For StockX’s Art Basel activation, 22 IMPACT played a key role in casting, logistics, and creative direction, ensuring a seamless campaign rollout. Featuring Luis Capecchi and Obed Dagnon, the content fused high-end editorial aesthetics with raw streetwear energy. Shot on location in Miami, the visuals captured the essence of culture, fashion, and community. With strong engagement and major press mentions, this collaboration reinforced StockX’s status as a global streetwear powerhouse.

Luis Capecchi and Obed Dagnon in StockX Art Basel campaign, blending high-end editorial style with raw streetwear energy in Miami

StockX Miami Art Basel

Miami

2024

3M+

event-led impressions generated across talent posts, press coverage, and StockX's paid digital channels during Art Basel Miami.

3M+

event-led impressions generated across talent posts, press coverage, and StockX's paid digital channels during Art Basel Miami.

WHAT WE DELIVERED

  • Talent identification & casting

  • Negotiation & contract management

  • Creative direction & alignment

  • Usage & exclusivity rights

  • End-to-end production logistics & transport

  • Client and talent communications

  • Multi-platform distribution

  • Post-campaign insights & analysis

Campaign imagery

StockX Art Basel activation featuring models Luis Capecchi and Obed Dagnon shot on location in Miami showcasing streetwear and culture
StockX Art Basel activation featuring models Luis Capecchi and Obed Dagnon shot on location in Miami showcasing streetwear and culture
Luis Capecchi and Obed Dagnon in StockX Art Basel campaign, blending high-end editorial style with raw streetwear energy in Miami
Luis Capecchi and Obed Dagnon in StockX Art Basel campaign, blending high-end editorial style with raw streetwear energy in Miami
Luis Capecchi and Obed Dagnon in StockX Art Basel campaign, blending high-end editorial style with raw streetwear energy in Miami
Luis Capecchi & Obed Dagnon Model Shoot
Luis Capecchi portfolio model shoot

featured

Luis Capecchi

Creator & Model

338K

INSTAGRAM

1.7M

TIKTOK

Luis Capecchi is a Miami-born creator based in LA with 2M followers across Instagram and TikTok. Known for dance, fitness and fashion content, he has worked with Dolce & Gabbana, Armani, OMEGA and Hublot.

Luis Capecchi portfolio model shoot
Luis Capecchi model with product shoot

FROM THE SOURCE

FROM THE SOURCE

"Blending streetwear with high art, this campaign brought StockX’s vision to life at Art Basel—bold, authentic, and culture-driven."

Freedom Doran

CEO, 22 IMPACT

Need help with your project?

Need help with your project?

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

how it works

01

Brief us

Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.

02

We cast & manage

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

03

You get results

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

BRANDS WE'VE WORKED WITH