
Talent
Abercrombie & Fitch
Abercrombie & Fitch
Abercrombie & Fitch
2022
Berlin
,
Germany
IMPRESSIONS
PLATFORMS
MARKET
CATEGORY
Talent
2022
Berlin
,
Germany
Abercrombie & Fitch’s spring collection met effortless style in this creator-led campaign featuring Niklas Rueth. 22 IMPACT ensured seamless collaboration, from brand alignment to content delivery. Shot in Berlin, the visuals blended urban energy with polished streetwear, resonating with a fashion-forward audience. While the campaign wasn’t a press-driven moment, it performed strongly on social media, reinforcing Abercrombie’s growing influence in the German market. By leveraging Niklas’ authentic engagement and sleek aesthetic, the project successfully connected with style-conscious consumers in a fresh, organic way.

Berlin
2022
WHAT WE DELIVERED
BEHIND THE SCENES
Berlin
2022
IN THEIR WORDS
"Luxury partnerships are about precision and alignment. With Dior Cuir Saddle, our focus was positioning Mubi in a way that felt authentic to him while honouring Dior Beauty's heritage. Campaigns like this reflect the level we operate at and the long-term vision we have for our talent."
Freedom Doran
CEO, 22 IMPACT


Campaign imagery




Need help with your project?
Need help with your project?
We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.
We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
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© 22 IMPACT LTD
London, UK
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© 22 IMPACT LTD
London, UK
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Business
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