Abercrombie & Fitch’s spring collection met effortless style in this creator-led campaign featuring Niklas Rueth. 22 IMPACT ensured seamless collaboration, from brand alignment to content delivery. Shot in Berlin, the visuals blended urban energy with polished streetwear, resonating with a fashion-forward audience. While the campaign wasn’t a press-driven moment, it performed strongly on social media, reinforcing Abercrombie’s growing influence in the German market. By leveraging Niklas’ authentic engagement and sleek aesthetic, the project successfully connected with style-conscious consumers in a fresh, organic way.