Talent
Automotive
Lifestyle
2026
Barcelona
,
Spain
Talent
CUPRA enlisted Tay for the IMD CUPRA RAVAL campaign, a two-day experience in Barcelona's Raval neighbourhood built around the launch of the CUPRA Raval.
22 IMPACT negotiated the partnership and managed Tay's involvement end to end, including content briefing and approval throughout the event.
The programme ran across multiple venues embedded in the neighbourhood itself, a hidden factory on Carrer Joaquín Costa, the MAM Originals Store, and 78/33 Music Hall combining a test drive programme with a communal warehouse dinner and a late-night music event.
The car is named after Raval. CUPRA didn't import the neighbourhood as a mood board; they built the whole thing inside it.
CUPRA, Automotive Brand Talent
Barcelona
2026
WHAT WE DELIVERED
Talent identification & casting
Negotiation & contract management
Creative direction & alignment
Usage & exclusivity rights
End-to-end production logistics & transport
Client and talent communications
Multi-platform distribution
Post-campaign insights & analysis
Campaign imagery
featured
Tay Moses
Content Creator
42.8K
45K
TIKTOK
Tay Moses is a fashion forward creator, stylist and artist who lives and breathes creativity. Whether he is making R&B music, styling shoots or planning new content, he is always looking for fresh ways to express himself. Since 2015 he has used social media as his stage, building a loyal audience through streetwear, fashion and self expression. Even after losing his original account, he treated it as a reset and built things back up from the ground again.
"The car is literally named after the street it was parked on. You don't need to dress that up."
Freedom Doran
CEO, 22 IMPACT
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
