Champion, group of models in red hoodies around a grey convertible parked outside garages

Models

Sportswear

Casting

Champion

Champion

Champion

2024

London

,

England

Models

No Permission Collection

No Permission Collection

MODELS BY 22 IMPACT

VIEW THE

MODELS BY 22 IMPACT

VIEW THE

For Champion’s No Permission collection, two of our models were selected to embody the brand’s message of self-expression and individuality. Through a mix of striking imagery and dynamic video, the campaign captured the raw energy of modern streetwear, blending attitude, movement, and authenticity.

Shot as part of a larger brand campaign, the visuals reflect Champion’s legacy of empowering bold, unapologetic style, brought to life through talent that defines the next generation.

No Permission Collection

London

2024

5M+

sportswear impressions delivered across talent social content and Champion's paid digital and social channels across US and European markets.

5M+

sportswear impressions delivered across talent social content and Champion's paid digital and social channels across US and European markets.

WHAT WE DELIVERED

  • Model selection & casting

  • Rate negotiation & booking confirmation

  • Contract management & usage rights

  • Travel & accommodation coordination

  • Pre-shoot preparation & briefing

  • Usage extensions & renewals

Campaign imagery

Champion, Lili-Mae in a grey hoodie and grey jeans beside a concrete structure
Champion, Lili-Mae mid-stride in a grey hoodie and denim shorts, with The No Permission Collection title
Lili-Mae portrait shoot images

featured

Lili-Mae

Model

Lili-Mae is a UK-based model with credits at Champion, Jimmy Choo and END, equally at home in high-fashion editorials and commercial campaigns. She brings a natural ease and striking versatility to every brief.

Lili-Mae portrait shoot images
Lili-Mae portrait shoot images

FROM THE SOURCE

FROM THE SOURCE

“Champion’s No Permission collection was all about authenticity and attitude, which made it the perfect fit for our models. Seeing them bring this vision to life through both video and imagery was an incredible moment.”

Bookings Team

22 IMPACT

Need help with your project?

Need help with your project?

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

how it works

01

Brief us

Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.

02

We cast & manage

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

03

You get results

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

BRANDS WE'VE WORKED WITH

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  • Target logo
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  • Fendi logo
  • Represent logo
  • Warner Music Group logo
  • Tom Ford logo
  • McLaren logo
  • GoDaddy logo
  • Tom Ford logo
  • Lexus logo
  • Hulu logo
  • Bose logo
  • Dior logo
  • Calvin Klein logo
  • Target logo
  • Beefeater logo
  • Fendi logo
  • Represent logo
  • Warner Music Group logo
  • Tom Ford logo
  • McLaren logo
  • GoDaddy logo
  • Tom Ford logo
  • Lexus logo
  • Hulu logo
  • Bose logo

London, UK

10:15:58 AMGMT
November 7, 2026

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22IMPACT

London, UK

10:15:58 AMGMT
November 7, 2026

Subscribe to our newsletter and stay in touch with us.

22IMPACT

London, UK

10:15:58 AMGMT
November 7, 2026

Subscribe to our newsletter and stay in touch with us.

22IMPACT

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