In 2025, during the global launch of Dior Cuir Saddle, Dior Beauty approached us to support the digital-first rollout of the new fragrance release. The objective was to identify a talent who could embody contemporary masculinity while aligning seamlessly with Dior’s heritage luxury positioning.

We secured Mubi as a featured creator for the campaign, placing him within a cinematic, editorial narrative shot outdoors in Switzerland. The creative direction balanced dark, sensual tones with subtle Western influence, reflecting the Saddle name and Dior’s legacy codes.