
Campaigns
Beauty
Fragrance
Dior Beauty
Dior Beauty
Dior Beauty
2025
Zurich
,
Switzerland
4M+
IMPRESSIONS
Social
Paid
Digital
PLATFORMS
Global
MARKET
Beauty
Fragrance
CATEGORY
Campaigns
Dior Cuir Saddle
Dior Cuir Saddle
2025
Zurich
,
Switzerland
In 2025, during the global launch of Dior Cuir Saddle, Dior Beauty approached us to support the digital-first rollout of the new fragrance release. The objective was to identify a talent who could embody contemporary masculinity while aligning seamlessly with Dior’s heritage luxury positioning.
We secured Mubi as a featured creator for the campaign, placing him within a cinematic, editorial narrative shot outdoors in Switzerland. The creative direction balanced dark, sensual tones with subtle Western influence, reflecting the Saddle name and Dior’s legacy codes.

Dior Cuir Saddle
Zurich
2025
4M+
Impressions generated across Dior Beauty's social channels, paid advertising and global digital platforms within the first rollout window.
4M+
Impressions generated across Dior Beauty's social channels, paid advertising and global digital platforms within the first rollout window.
WHAT WE DELIVERED
Talent identification & casting
Negotiation & contract management
Creative direction & alignment
Usage & exclusivity rights
End-to-end production logistics
Multi-platform distribution

BEHIND THE SCENES
Zurich
2025
IN THEIR WORDS
"Luxury partnerships are about precision and alignment. With Dior Cuir Saddle, our focus was positioning Mubi in a way that felt authentic to him while honouring Dior Beauty's heritage. Campaigns like this reflect the level we operate at and the long-term vision we have for our talent."
Freedom Doran
CEO, 22 IMPACT

FEATURED TALENT
Mubi
Model & Creator
345K
49K
TIKTOK
Mubi Idriess is a London-based model and creator known for his commanding presence and luxury appeal. A BOSS ambassador for the fourth consecutive year, he brings authenticity and global reach to every brand partnership.


Campaign imagery






Need help with your project?
Need help with your project?
We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.
We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
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London, UK
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