Campaigns
Beauty
Fragrance
2025
Zurich
,
Switzerland
Campaigns
Mubi Idriess
Beauty
,
Partnerships
In 2025, during the global launch of Dior Cuir Saddle, Dior Beauty approached us to support the digital-first rollout of the new fragrance release. The objective was to identify a talent who could embody contemporary masculinity while aligning seamlessly with Dior’s heritage luxury positioning.
We secured Mubi as a featured creator for the campaign, placing him within a cinematic, editorial narrative shot outdoors in Switzerland. The creative direction balanced dark, sensual tones with subtle Western influence, reflecting the Saddle name and Dior’s legacy codes.
Dior Cuir Saddle
Zurich
2025
WHAT WE DELIVERED
Campaign imagery
featured
Mubi
Content Creator
345K
49K
TIKTOK
Mubi Idriess is a Europe-based creative director & creator known for his commanding presence and luxury appeal. A BOSS ambassador for the fourth consecutive year, he brings authenticity and global reach to every brand partnership.
"Luxury partnerships are about precision and alignment. With Dior Cuir Saddle, our focus was positioning Mubi in a way that felt authentic to him while honouring Dior Beauty's heritage. Campaigns like this reflect the level we operate at and the long-term vision we have for our talent."
Freedom Doran
CEO, 22 IMPACT
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
