Models
Lifestyle
2026
London
,
United Kingdom
Models
Jamie Y was booked for Farmer J, London, fronting lifestyle content for the brand across social channels. Represented by 22 IMPACT, he was put forward on the strength of his London base and the easy, on-camera presence that has made him a regular choice for lifestyle and menswear bookings this year.
The booking sits alongside a steady run of 2026 castings for Jamie, from editorial work to fashion week showpacks, reflecting the range the agency has built around him as both a model and a recognisable face for brand content.
Farmer J used the shoot to produce lifestyle imagery and social assets, continuing the brand's approach of pairing its food offering with real, relatable talent rather than studio-only model casting.
Farmer J - Lifestyle Content
London
2026
WHAT WE DELIVERED
Model selection & casting
Rate negotiation & booking confirmation
Contract management & usage rights
Travel & accommodation coordination
Pre-shoot preparation & briefing
Usage extensions & renewals
Campaign imagery
featured
Jamie Y
Model
Jamie Y is a London-based model represented by 22 IMPACT, standing 183cm. He works across fashion and commercial bookings including sport and lifestyle brand campaigns.
Jamie's the kind of model who works whether the brief is runway or real life, which is exactly why Farmer J wanted him for this one, says Jasmine Breakspear, Senior Model Booker at 22 IMPACT.
Jasmine Breakspear
Senior Model Booker, 22 IMPACT
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
