For Mars The Label’s SS25 campaign, 22 IMPACT led model casting and coordination, spotlighting Tolu for their dynamic edge and sleek editorial appeal. Set in a Manchester studio, the shoot fused bold silhouettes with crisp minimalism, capturing the season’s fresh energy. We worked closely with Mars to bring their evolving aesthetic to life—delivering high-fashion visuals with seamless on-set support. The result? Scroll-stopping content that sparked real buzz across socials and helped redefine Mars’ Spring/Summer storytelling.