For the Early 2026 Collection Drop, 22 IMPACT partnered directly with Teletech to deliver a culture-led streetwear campaign rooted in UK youth and nightlife. We secured Josh E, negotiating fees and usage rights while managing contracts and production logistics end to end.

Shot across Manchester’s canals and warehouse interiors, the urban minimalism direction paired industrial textures with clean silhouettes and low-light mood. Rolled out across social, paid media and e-commerce, the campaign drove strong digital engagement and reinforced our position within the UK fashion and lifestyle market.