Psycho Bunny, Carlos Roberto in a black sweatshirt with the bunny logo, seated on a rug with a drink

Talent

Menswear

Preppy

Psycho Bunny

Psycho Bunny

Psycho Bunny

2023

San Francisco

,

United States

Talent

Psycho Bunny preppy

Psycho Bunny preppy

TALENT BY 22 IMPACT

VIEW THE

TALENT BY 22 IMPACT

VIEW THE

22 IMPACT spearheaded this dynamic content collaboration, driving engagement over a three-month period for Psycho Bunny’s Spring collection.

We handled everything from talent sourcing to creative direction, ensuring Carlos Roberto’s refined yet effortless style seamlessly aligned with the brand’s aesthetic. Shot on-location in San Francisco, the campaign blended everyday wearability with premium appeal. While not featured in press, it delivered high-impact visibility across social channels, strengthening Psycho Bunny’s digital presence with consistently polished, audience-driven content.

Psycho Bunny, Carlos Roberto in a black sweatshirt with the bunny logo, seated on a rug with a drink

Psycho Bunny preppy

San Francisco

2023

2M+

reach generated across paid social, digital placements, and talent content targeting North American and European lifestyle audiences.

2M+

reach generated across paid social, digital placements, and talent content targeting North American and European lifestyle audiences.

WHAT WE DELIVERED

  • Talent identification & casting

  • Negotiation & contract management

  • Creative direction & alignment

  • Usage & exclusivity rights

  • End-to-end production logistics & transport

  • Client and talent communications

  • Multi-platform distribution

  • Post-campaign insights & analysis

Campaign imagery

Psycho Bunny, Carlos Roberto in a black sweatshirt with the bunny logo, seated on a rug with a drink
Psycho Bunny, white short-sleeve shirt with a small bunny logo and patterned navy shorts
Psycho Bunny, Carlos Roberto in a navy bunny-logo cap and white shirt, seated on a stone wall
Psycho Bunny, Carlos Roberto in glasses and a navy polo, reaching up to a lamp in a study

FROM THE SOURCE

FROM THE SOURCE

"Psycho Bunny gave me the creative freedom to merge style with storytelling. Every look felt effortless yet elevated, exactly how I love to create. A seamless, high-impact collab from start to finish!"

Carlos Roberto

Creator

Need help with your project?

Need help with your project?

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

how it works

01

Brief us

Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.

02

We cast & manage

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

03

You get results

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

BRANDS WE'VE WORKED WITH

  • Dior logo
  • Calvin Klein logo
  • Target logo
  • Beefeater logo
  • Fendi logo
  • Represent logo
  • Warner Music Group logo
  • Tom Ford logo
  • McLaren logo
  • GoDaddy logo
  • Tom Ford logo
  • Lexus logo
  • Hulu logo
  • Bose logo
  • Dior logo
  • Calvin Klein logo
  • Target logo
  • Beefeater logo
  • Fendi logo
  • Represent logo
  • Warner Music Group logo
  • Tom Ford logo
  • McLaren logo
  • GoDaddy logo
  • Tom Ford logo
  • Lexus logo
  • Hulu logo
  • Bose logo

London, UK

10:35:34 AMGMT
November 7, 2026

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22IMPACT

London, UK

10:35:34 AMGMT
November 7, 2026

Subscribe to our newsletter and stay in touch with us.

22IMPACT

London, UK

10:35:34 AMGMT
November 7, 2026

Subscribe to our newsletter and stay in touch with us.

22IMPACT

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