For Sofa Club’s festive 2024 campaign, 22 IMPACT cast and coordinated Samuel Agbiji, ensuring a seamless production from booking to on-set support. Shot in Manchester, the campaign captured the essence of cosy interiors and premium home styling, setting the scene for a warm and inviting holiday season. Samuel’s effortless charm and versatility brought the visuals to life, making them perfect for seasonal engagement. Set to feature across Sofa Club’s digital platforms, this campaign is designed to inspire festive gifting and elevate brand presence in Q4.