22 IMPACT played a key role in Represent’s long-term collaboration, ensuring smooth logistics and creative support. For their London flagship launch, we facilitated travel, coordination, and partnership management, allowing talent Pierre Laurent to bring his signature styling and content expertise to the brand. Shot outdoors in Düsseldorf, the visuals leaned into an effortless, lifestyle-driven aesthetic that aligned with Represent’s streetwear DNA. Shared widely across Represent’s social channels, the campaign strengthened brand engagement and reinforced its position in luxury streetwear.