
Models
Nike Swim – Deep is the Water
Nike Swim – Deep is the Water
Nike Swim – Deep is the Water
2024
London
,
England
IMPRESSIONS
PLATFORMS
MARKET
CATEGORY
Models
2024
London
,
England
Nike Swim – ‘Deep is the Water’ was more than a campaign; it was a movement. 22 IMPACT supported Blu Edmunds in this groundbreaking project, challenging stereotypes and redefining representation in swimming. Our role covered casting, talent coordination, and ensuring Blu’s voice was amplified throughout. Shot across London, blending studio, underwater, and natural elements, the visuals were strikingly intimate. Featured in DAZED and VICE, the campaign gained major traction, making waves across Nike Swim’s platforms and even being showcased in Soho. A bold, culture-shifting statement.
London
2024
WHAT WE DELIVERED
BEHIND THE SCENES
London
2024
IN THEIR WORDS
"Luxury partnerships are about precision and alignment. With Dior Cuir Saddle, our focus was positioning Mubi in a way that felt authentic to him while honouring Dior Beauty's heritage. Campaigns like this reflect the level we operate at and the long-term vision we have for our talent."
Freedom Doran
CEO, 22 IMPACT


Campaign imagery






Need help with your project?
Need help with your project?
We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.
We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
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London, UK
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© 22 IMPACT LTD
London, UK
Subscribe to our newsletter and stay in touch with us.
Business
© 22 IMPACT LTD
London, UK
Subscribe to our newsletter and stay in touch with us.
Business
© 22 IMPACT LTD
















