
Models
Nike Air Max Bliss – Y2K Launch
London
2024
Fashion
For the bold and futuristic Nike Air Max Bliss campaign, 22 IMPACT teamed up with Office and Nike to showcase the sneaker’s Y2K-inspired edge. We cast and coordinated Melissa Vanham, ensuring seamless logistics, styling support, and clear communication between talent and production. Shot in London, the visuals embodied a playful, retro-futuristic vibe, blending vibrant textures with dynamic movement. The campaign gained massive exposure—featured on UK billboards, Office storefronts, and Nike’s global platforms—driving strong consumer engagement and brand visibility.
For the bold and futuristic Nike Air Max Bliss campaign, 22 IMPACT teamed up with Office and Nike to showcase the sneaker’s Y2K-inspired edge. We cast and coordinated Melissa Vanham, ensuring seamless logistics, styling support, and clear communication between talent and production. Shot in London, the visuals embodied a playful, retro-futuristic vibe, blending vibrant textures with dynamic movement. The campaign gained massive exposure—featured on UK billboards, Office storefronts, and Nike’s global platforms—driving strong consumer engagement and brand visibility.
For the bold and futuristic Nike Air Max Bliss campaign, 22 IMPACT teamed up with Office and Nike to showcase the sneaker’s Y2K-inspired edge. We cast and coordinated Melissa Vanham, ensuring seamless logistics, styling support, and clear communication between talent and production. Shot in London, the visuals embodied a playful, retro-futuristic vibe, blending vibrant textures with dynamic movement. The campaign gained massive exposure—featured on UK billboards, Office storefronts, and Nike’s global platforms—driving strong consumer engagement and brand visibility.




"Bringing Y2K energy to life for Nike Air Max Bliss was unreal—bold looks, dynamic moves, and seeing it on billboards across the UK? A dream collab with an iconic brand!"
Melissa Vanham
Model







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London, UK
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© 22 IMPACT LTD
London, UK
Subscribe to our newsletter and stay in touch with us.
© 22 IMPACT LTD
London, UK
Subscribe to our newsletter and stay in touch with us.
© 22 IMPACT LTD
