
Models
Nike Air Max Bliss – Y2K Launch
Nike Air Max Bliss – Y2K Launch
Nike Air Max Bliss – Y2K Launch
2024
London
,
England
IMPRESSIONS
PLATFORMS
MARKET
CATEGORY
Models
2024
London
,
England
For the bold and futuristic Nike Air Max Bliss campaign, 22 IMPACT teamed up with Office and Nike to showcase the sneaker’s Y2K-inspired edge. We cast and coordinated Melissa Vanham, ensuring seamless logistics, styling support, and clear communication between talent and production. Shot in London, the visuals embodied a playful, retro-futuristic vibe, blending vibrant textures with dynamic movement. The campaign gained massive exposure—featured on UK billboards, Office storefronts, and Nike’s global platforms—driving strong consumer engagement and brand visibility.
London
2024
WHAT WE DELIVERED
BEHIND THE SCENES
London
2024
IN THEIR WORDS
"Luxury partnerships are about precision and alignment. With Dior Cuir Saddle, our focus was positioning Mubi in a way that felt authentic to him while honouring Dior Beauty's heritage. Campaigns like this reflect the level we operate at and the long-term vision we have for our talent."
Freedom Doran
CEO, 22 IMPACT

Campaign imagery





Need help with your project?
Need help with your project?
We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.
We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
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London, UK
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Business
© 22 IMPACT LTD
London, UK
Subscribe to our newsletter and stay in touch with us.
Business
© 22 IMPACT LTD
London, UK
Subscribe to our newsletter and stay in touch with us.
Business
© 22 IMPACT LTD
















