Models
Footwear
Launch
2024
London
,
England
Models
For the bold and futuristic Nike Air Max Bliss campaign, 22 IMPACT teamed up with Office and Nike to showcase the sneaker’s Y2K-inspired edge. We cast and coordinated Melissa Vanham, ensuring seamless logistics, styling support, and clear communication between talent and production.
Shot in London, the visuals embodied a playful, retro-futuristic vibe, blending vibrant textures with dynamic movement. The campaign gained massive exposure, featured on UK billboards, Office storefronts, and Nike’s global platforms, driving strong consumer engagement and brand visibility.
Nike Air Max Bliss, Nationwide Launch
London
2024
WHAT WE DELIVERED
Model selection & casting
Rate negotiation & booking confirmation
Contract management & usage rights
Travel & accommodation coordination
Pre-shoot preparation & briefing
Usage extensions & renewals
Campaign imagery
"Bringing Y2K energy to life for Nike Air Max Bliss was unreal, bold looks, dynamic moves, and seeing it on billboards across the UK? A dream collab with an iconic brand!"
Melissa Vanham
Model
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
