
Models
Moon 11 Underwear Launch
Moon 11 Underwear Launch
Moon 11 Underwear Launch
2022
London
,
United Kingdom
IMPRESSIONS
PLATFORMS
MARKET
CATEGORY
Models
2022
London
,
United Kingdom
Moon 11’s debut underwear collection needed a campaign that captured both comfort and bold style. 22 IMPACT delivered, assembling top-tier talent and crafting striking visuals to introduce the brand’s aesthetic.
Front and centre was Melissa Vanham, whose confidence and individuality embodied Moon 11’s modern vision. Shot in a London studio, the campaign embraced high-fashion energy, redefining underwear as stylish and empowering.
With strong social engagement, the launch positioned Moon 11 as a fresh force in fashion. From concept to execution, 22 IMPACT didn’t just introduce a brand—it made a statement.

London
2022
WHAT WE DELIVERED
BEHIND THE SCENES
London
2022
IN THEIR WORDS
"Luxury partnerships are about precision and alignment. With Dior Cuir Saddle, our focus was positioning Mubi in a way that felt authentic to him while honouring Dior Beauty's heritage. Campaigns like this reflect the level we operate at and the long-term vision we have for our talent."
"Luxury partnerships are about precision and alignment. With Dior Cuir Saddle, our focus was positioning Mubi in a way that felt authentic to him while honouring Dior Beauty's heritage. Campaigns like this reflect the level we operate at and the long-term vision we have for our talent."
Freedom Doran
CEO, 22 IMPACT


Campaign imagery






Need help with your project?
Need help with your project?
We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.
We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
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© 22 IMPACT LTD
London, UK
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Business
© 22 IMPACT LTD
London, UK
Subscribe to our newsletter and stay in touch with us.
Business
© 22 IMPACT LTD
















