Moon 11’s debut underwear collection needed a campaign that captured both comfort and bold style. 22 IMPACT delivered, assembling top-tier talent and crafting striking visuals to introduce the brand’s aesthetic.

Front and centre was Melissa Vanham, whose confidence and individuality embodied Moon 11’s modern vision. Shot in a London studio, the campaign embraced high-fashion energy, redefining underwear as stylish and empowering.

With strong social engagement, the launch positioned Moon 11 as a fresh force in fashion. From concept to execution, 22 IMPACT didn’t just introduce a brand—it made a statement.