Campaigns
Music
Shortform
2023
London
,
United Kingdom
Campaigns
Birdy’s “Raincatchers” music video was a cinematic, emotionally rich visual experience, requiring a diverse ensemble of extras to bring its ethereal world to life.
22 IMPACT managed casting, talent coordination, and on-set execution, ensuring a seamless production. Set against a London office complex, the shoot juxtaposed structured architecture with dreamlike storytelling, executed in one intense filming day.
The video amassed millions of views on Birdy’s YouTube channel and gained traction across major music platforms and press, providing valuable industry experience for the cast while enhancing the song’s visual depth and narrative impact.
Birdy, Raincatchers Music Video
London
2023
WHAT WE DELIVERED
Talent identification & casting
Negotiation & contract management
Creative direction & alignment
Usage & exclusivity rights
End-to-end production logistics & transport
Client and talent communications
Multi-platform distribution
Post-campaign insights & analysis
Campaign imagery
“Being part of a visual masterpiece like ‘Raincatchers’ was an exciting opportunity for our talent. The energy on set was incredible, and the final product speaks for itself.”
Bookings Team
22 IMPACT
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
