Depop’s latest campaign celebrated individuality, self-expression, and the bold creativity of Gen Z, reinforcing its place as a leader in curated second-hand fashion.

22 IMPACT handled model casting, talent coordination, and logistics, securing Jed as the face of the campaign. As a rising model, this opportunity marked a pivotal step in his career, aligning his natural confidence and effortless style with Depop’s aesthetic.

Shot in a London studio, the campaign embraced a clean, minimalist e-commerce setup, allowing the fashion to take centre stage. Rolled out across Depop’s website and social media, the visuals boosted engagement and reinforced Depop’s mission to make second-hand shopping aspirational and stylish.