22 IMPACT partnered with MATCHES on a long-term editorial collaboration, managing talent, campaign scheduling, and content delivery. Featuring Pierre Laurent, the work spanned seasonal collections and a major event at 180 The Strand.

Shot in Düsseldorf and London, the campaign blended high-fashion aesthetics with elevated storytelling. Pierre’s striking creative direction helped refine MATCHES’ brand identity, with content featured across their digital platforms, newsletters, and activations. The collaboration deepened audience engagement and strengthened MATCHES’ presence as a leading luxury fashion platform.