22 IMPACT led this dynamic collaboration between Koi Footwear and Flo Guan, blending bold aesthetics with standout storytelling. From sourcing talent to final asset delivery, we ensured a seamless process. Flo’s signature colourful and slightly grungy style infused the campaign with energy, aligning perfectly with Koi’s creative vision. Shot across London, the content resonated with younger fashion audiences, earning prime placement on Koi’s social platforms and website. This partnership amplified engagement and strengthened brand presence in the digital fashion space.