LØCI, Ruben Landim in a yellow patterned shirt and orange bucket hat in a hammock, with a green and white sneaker

Models

Footwear

Sustainability

LØCI

LØCI

LØCI

2024

Lisbon

,

Portugal

Models

LØCI Sustainable Sneaker

LØCI Sustainable Sneaker

MODELS BY 22 IMPACT

VIEW THE

MODELS BY 22 IMPACT

VIEW THE

LØCI’s sustainable sneaker launch fused fashion with purpose, and 22 IMPACT ensured it made an impact. We secured Ruben Landim for the campaign, handling everything from talent coordination to creative execution.

Shot in Portugal, the visuals embraced a clean, earthy aesthetic that echoed LØCI’s eco-conscious mission. Ruben’s effortless style and authentic presence brought the sustainability narrative to life, making the message both aspirational and relatable. The campaign featured prominently on LØCI’s platforms, enhancing brand visibility and driving engagement. A seamless fusion of storytelling, sustainability, and standout style.

LØCI Sustainable Sneaker

Lisbon

2024

700K+

sustainable sneaker impressions generated across talent social posts and Loci's owned digital channels targeting conscious consumers in the UK.

700K+

sustainable sneaker impressions generated across talent social posts and Loci's owned digital channels targeting conscious consumers in the UK.

WHAT WE DELIVERED

  • Model selection & casting

  • Rate negotiation & booking confirmation

  • Contract management & usage rights

  • Travel & accommodation coordination

  • Pre-shoot preparation & briefing

  • Usage extensions & renewals

Campaign imagery

LØCI, Ruben Landim in a yellow patterned shirt and orange bucket hat in a hammock, with a green and white sneaker
LØCI, Ruben Landim in a yellow shirt and orange bucket hat walking arm in arm with two others beside a pool
Ruben a male model images

featured

Ruben L

Model

Ruben Landim is a London-based model and strength coach of Portuguese origin, with credits at Nike, Gymshark, Tommy Hilfiger and END. A former sprinter with a strong athletic build, he is a natural fit for sportswear and performance campaigns.

Ruben a male model images
Ruben a male model images

FROM THE SOURCE

FROM THE SOURCE

"Blending style with sustainability felt effortless on this campaign. LØCI’s vision, paired with 22 IMPACT’s seamless execution, made this shoot in Portugal an unforgettable experience."

Ruben Landim

Model

Need help with your project?

Need help with your project?

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

how it works

01

Brief us

Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.

02

We cast & manage

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

03

You get results

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

BRANDS WE'VE WORKED WITH

  • Dior logo
  • Calvin Klein logo
  • Target logo
  • Beefeater logo
  • Fendi logo
  • Represent logo
  • Warner Music Group logo
  • Tom Ford logo
  • McLaren logo
  • GoDaddy logo
  • Tom Ford logo
  • Lexus logo
  • Hulu logo
  • Bose logo
  • Dior logo
  • Calvin Klein logo
  • Target logo
  • Beefeater logo
  • Fendi logo
  • Represent logo
  • Warner Music Group logo
  • Tom Ford logo
  • McLaren logo
  • GoDaddy logo
  • Tom Ford logo
  • Lexus logo
  • Hulu logo
  • Bose logo

London, UK

01:26:22 PMGMT
November 7, 2026

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22IMPACT

London, UK

01:26:22 PMGMT
November 7, 2026

Subscribe to our newsletter and stay in touch with us.

22IMPACT

London, UK

01:26:22 PMGMT
November 7, 2026

Subscribe to our newsletter and stay in touch with us.

22IMPACT

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