The Glenlivet, renowned for its rich heritage and smooth single malt whisky, has partnered with Carlos Roberto for an exclusive year-long collaboration

Talent

Retainer

Whisky

Glenlivet

Glenlivet

Glenlivet

2024 + 2025

San Francisco

,

USA

Talent

Single malt year-round

Single malt year-round

TALENT BY 22 IMPACT

VIEW THE

TALENT BY 22 IMPACT

VIEW THE

The Glenlivet, renowned for its rich heritage and smooth single malt whisky, has partnered with Carlos Roberto for an exclusive year-long collaboration. Spanning general promotions, Christmas, and Mother’s Day, this partnership highlights the brand’s timeless craftsmanship and modern appeal.

Through engaging content and storytelling, Carlos brings The Glenlivet’s legacy to life, creating moments that celebrate quality, tradition, and the art of whisky appreciation.

Single malt year-round

San Francisco

2024 + 2025

2M+

whisky lifestyle impressions generated across Carlos Roberto's social channels and The Glenlivet's paid digital placements throughout the year-long partnership.

2M+

whisky lifestyle impressions generated across Carlos Roberto's social channels and The Glenlivet's paid digital placements throughout the year-long partnership.

WHAT WE DELIVERED

  • Talent identification & casting

  • Negotiation & contract management

  • Creative direction & alignment

  • Usage & exclusivity rights

  • End-to-end production logistics & transport

  • Client and talent communications

  • Multi-platform distribution

  • Post-campaign insights & analysis

Campaign imagery

Glenlivet, bottle of Glenlivet 12 on a wooden stool with lit candles beside a Christmas tree
Glenlivet, guests playing cards around a coffee table with a bottle of Glenlivet 12
Glenlivet, two guests toasting with whisky glasses in front of a Christmas tree
Glenlivet, guests by a Christmas tree with a Glenlivet gift box and bottle on wooden stools
Glenlivet, wider view of a card game in sunglasses with a whisky bottle and bowls of nuts and olives

FROM THE SOURCE

FROM THE SOURCE

"The Glenlivet is all about craftsmanship and heritage, which makes this collaboration so special. Bringing its legacy to life through storytelling and key moments throughout the year is an incredible experience."

Carlos Roberto

Talent

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Need help with your project?

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.

how it works

01

Brief us

Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.

02

We cast & manage

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

03

You get results

We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.

BRANDS WE'VE WORKED WITH

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  • Tom Ford logo
  • McLaren logo
  • GoDaddy logo
  • Tom Ford logo
  • Lexus logo
  • Hulu logo
  • Bose logo
  • Dior logo
  • Calvin Klein logo
  • Target logo
  • Beefeater logo
  • Fendi logo
  • Represent logo
  • Warner Music Group logo
  • Tom Ford logo
  • McLaren logo
  • GoDaddy logo
  • Tom Ford logo
  • Lexus logo
  • Hulu logo
  • Bose logo

London, UK

05:49:35 PMGMT+1
October 15, 2026

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22IMPACT

London, UK

05:49:35 PMGMT+1
October 15, 2026

Subscribe to our newsletter and stay in touch with us.

22IMPACT

London, UK

05:49:35 PMGMT+1
October 15, 2026

Subscribe to our newsletter and stay in touch with us.

22IMPACT

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