Perdu Paris enlisted Marroh to front the launch campaign for its new streetwear collection, with 22 IMPACT securing the casting.

Shot on location in Paris including the streets outside La Maison Rose in Montmartre the campaign brought two colourways to life: a brown and white vertical stripe and a dark green and white kit, both styled with wide-leg trousers, shorts and chunky shoes. Marroh's quiet, unhurried presence translated well against the city backdrop, reinforcing Perdu Paris's stripped-back visual identity.

Shooting in Paris rather than a generic urban setting gave the collection a grounding that felt specific to the brand. Content ran across social media.