
Models
Ed Hardy – SS25 Campaign
Ed Hardy – SS25 Campaign
Ed Hardy – SS25 Campaign
2024
London
,
United Kingdom
IMPRESSIONS
PLATFORMS
MARKET
CATEGORY
Models
2024
London
,
United Kingdom
22 IMPACT partnered with Ed Hardy to power their SS25 campaign — a bold celebration of Y2K revival meets modern streetwear.
Shot on the streets of London, the content blended retro flair with current cool, perfectly embodied by talent Leni Aw. We managed the full campaign lifecycle, from talent coordination and briefings to final asset delivery. Leni’s vibrant, editorial energy injected new life into the brand’s rebellious edge.
The result? A high-impact rollout across Ed Hardy’s platforms, generating over 40K interactions and reigniting love for the label’s signature style.

London
2024
WHAT WE DELIVERED
BEHIND THE SCENES
London
2024
IN THEIR WORDS
"Luxury partnerships are about precision and alignment. With Dior Cuir Saddle, our focus was positioning Mubi in a way that felt authentic to him while honouring Dior Beauty's heritage. Campaigns like this reflect the level we operate at and the long-term vision we have for our talent."
Freedom Doran
CEO, 22 IMPACT

Campaign imagery





Need help with your project?
Need help with your project?
We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.
We've worked with top brands across luxury, fashion, automotive, beauty, streaming and more. Send us your brief and we'll get back to you within 24 hours.
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
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© 22 IMPACT LTD
London, UK
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Business
© 22 IMPACT LTD
London, UK
Subscribe to our newsletter and stay in touch with us.
Business
© 22 IMPACT LTD















