22 IMPACT partnered with Ed Hardy to power their SS25 campaign — a bold celebration of Y2K revival meets modern streetwear.

Shot on the streets of London, the content blended retro flair with current cool, perfectly embodied by talent Leni Aw. We managed the full campaign lifecycle, from talent coordination and briefings to final asset delivery. Leni’s vibrant, editorial energy injected new life into the brand’s rebellious edge.

The result? A high-impact rollout across Ed Hardy’s platforms, generating over 40K interactions and reigniting love for the label’s signature style.