Models
Food
Drinks
2024
Glasgow
,
Scotland
Models
Rabbi Kaninda
Fashion
,
Advertising
CP Company’s latest campaign blended innovation with Italian craftsmanship, showcasing high-performance outerwear in a contemporary, adventurous aesthetic.
22 IMPACT handled model casting, talent management, and campaign execution, securing Rabbi Kaninda (@rabbikaninda) as the face of the project. His ability to merge high fashion with rugged realism made him the perfect fit for CP Company’s vision.
Shot in the Highlands of Scotland, the campaign captured movement, resilience, and exploration. Displayed nationwide on billboards, including Harrods, and across digital platforms, this campaign solidified CP Company’s leading presence in both high-end and streetwear markets.
CP Company – Scottish Highlands
Glasgow
2024
WHAT WE DELIVERED
Model selection & casting
Rate negotiation & booking confirmation
Contract management & usage rights
Travel & accommodation coordination
Pre-shoot preparation & briefing
Usage extensions & renewals
Campaign imagery
featured
Rabbi K
Model
Rabbi is a UK-based model with credits at The North Face, ON Running, CP Company and Adidas, with campaigns spanning editorials, Harrods features and out-of-home. Outside of modelling, he runs his own brand, Kaninda World.
“Rabbi’s presence in this campaign was truly exceptional. His ability to embody the rugged, adventurous spirit of CP Company’s latest collection made for a striking visual narrative. Seeing these images come to life across the UK, from digital to billboards, was an incredible moment.”
Jasmine Breakspear
Senior Model Booker, 22 IMPACT
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
