Models
CP Company
2024
Glasgow
Fashion
,
Advertising
CP Company’s latest campaign blended innovation with Italian craftsmanship, showcasing high-performance outerwear in a contemporary, adventurous aesthetic.
22 IMPACT handled model casting, talent management, and campaign execution, securing Rabbi Kaninda (@rabbikaninda) as the face of the project. His ability to merge high fashion with rugged realism made him the perfect fit for CP Company’s vision.
Shot in the Highlands of Scotland, the campaign captured movement, resilience, and exploration. Displayed nationwide on billboards, including Harrods, and across digital platforms, this campaign solidified CP Company’s leading presence in both high-end and streetwear markets.
“Rabbi’s presence in this campaign was truly exceptional. His ability to embody the rugged, adventurous spirit of CP Company’s latest collection made for a striking visual narrative. Seeing these images come to life across the UK, from digital to billboards, was an incredible moment.”
Jasmine Breakspear
Senior Model Booker
