Adidas’ Stan Smith relaunch celebrated heritage reimagined, blending classic appeal with modern versatility. This campaign was a tribute to individuality, timeless style, and reinvention, reinforcing the sneaker’s status as a cross-generational icon.

22 IMPACT secured Viet Bam as a lead face of the campaign, ensuring his seamless integration into the creative vision. Shot over two days in Berlin, the campaign embraced minimalist yet striking visuals, allowing the sneaker’s enduring legacy to shine.

Rolled out across Adidas’ digital platforms, retail promotions, and social media, this campaign embodied innovation, sustainability, and effortless style, proving that even a legend can evolve.