Models
Footwear
Heritage
2022
Berlin
,
Germany
Models
Viet B
Fashion
,
Footwear
Adidas’ Stan Smith relaunch celebrated heritage reimagined, blending classic appeal with modern versatility. This campaign was a tribute to individuality, timeless style, and reinvention, reinforcing the sneaker’s status as a cross-generational icon.
22 IMPACT secured Viet Bam as a lead face of the campaign, ensuring his seamless integration into the creative vision. Shot over two days in Berlin, the campaign embraced minimalist yet striking visuals, allowing the sneaker’s enduring legacy to shine.
Rolled out across Adidas’ digital platforms, retail promotions, and social media, this campaign embodied innovation, sustainability, and effortless style, proving that even a legend can evolve.
Adidas Stan Smith – Berlin
Berlin
2022
WHAT WE DELIVERED
Model selection & casting
Rate negotiation & booking confirmation
Contract management & usage rights
Travel & accommodation coordination
Pre-shoot preparation & briefing
Usage extensions & renewals
Campaign imagery
“Being part of the Adidas Stan Smith campaign was amazing — honouring a classic while giving it a fresh edge!”
Viet Bam
Model
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
