KFC and Dead Man’s Fingers joined forces to launch a bold, herbed, and spiced rum, blending indulgent flavours with contemporary culture.

22 IMPACT handled model casting, talent coordination, and creative execution, securing Ruben Landim and Baylie Bleu, who brought raw authenticity and rebellious energy to the campaign.

Shot in a moody London bar, the visuals exuded late-night energy, neon-lit allure, and urban edge. The campaign dominated social media, digital platforms, and key lifestyle publications, proving that when bold brands collide, the impact is unforgettable.