Model
Sportswear
Shortform
2025
London
,
England
Model
Lili-Mae
Fashion
,
Socials
For Champion’s SS25 launch, 22 IMPACT led the full coordination of model Lili-Mae’s involvement—managing everything from casting and transport to creative prep. Shot in a sleek London studio, the campaign captured Lili’s signature red hair and magnetic energy across three standout social-first videos and dynamic imagery.
The content, infused with effortless cool-girl appeal, rolled out across Champion’s EU social platforms, where Lili featured as the sole face of the campaign.
The results? Strong digital engagement, boosted brand visibility, and another proud moment for our model campaigns.
Champion SS25 - EU Social
London
2025
WHAT WE DELIVERED
Model selection & casting
Rate negotiation & booking confirmation
Contract management & usage rights
Travel & accommodation coordination
Pre-shoot preparation & briefing
Usage extensions & renewals
Campaign imagery
featured
Lili-Mae
Model
Lili-Mae is a UK-based model with credits at Champion, Jimmy Choo and END, equally at home in high-fashion editorials and commercial campaigns. She brings a natural ease and striking versatility to every brief.
Lili-Mae brought serious energy to set—every frame felt electric. Champion trusted her to front it solo, and she delivered beyond expectations. A proud moment for us at 22 IMPACT
Jasmine Breakspear
Senior Model Booker, 22 IMPACT
how it works
01
Brief us
Share your campaign goals, timeline and budget. We'll get back to you within 24 hours with initial thoughts.
02
We cast & manage
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
03
You get results
We identify the right talent from our global roster, handle all negotiations, contracts and creative alignment.
BRANDS WE'VE WORKED WITH
