
Model
Champion - SS25 Social Shoot
London
2025
Fashion
For Champion’s SS25 launch, 22 IMPACT led the full coordination of model Lili-Mae’s involvement—managing everything from casting and transport to creative prep. Shot in a sleek London studio, the campaign captured Lili’s signature red hair and magnetic energy across three standout social-first videos and dynamic imagery.
The content, infused with effortless cool-girl appeal, rolled out across Champion’s EU social platforms, where Lili featured as the sole face of the campaign.
The results? Strong digital engagement, boosted brand visibility, and another proud moment for our model campaigns.
For Champion’s SS25 launch, 22 IMPACT led the full coordination of model Lili-Mae’s involvement—managing everything from casting and transport to creative prep. Shot in a sleek London studio, the campaign captured Lili’s signature red hair and magnetic energy across three standout social-first videos and dynamic imagery.
The content, infused with effortless cool-girl appeal, rolled out across Champion’s EU social platforms, where Lili featured as the sole face of the campaign.
The results? Strong digital engagement, boosted brand visibility, and another proud moment for our model campaigns.
For Champion’s SS25 launch, 22 IMPACT led the full coordination of model Lili-Mae’s involvement—managing everything from casting and transport to creative prep. Shot in a sleek London studio, the campaign captured Lili’s signature red hair and magnetic energy across three standout social-first videos and dynamic imagery.
The content, infused with effortless cool-girl appeal, rolled out across Champion’s EU social platforms, where Lili featured as the sole face of the campaign.
The results? Strong digital engagement, boosted brand visibility, and another proud moment for our model campaigns.




Lili-Mae brought serious energy to set—every frame felt electric. Champion trusted her to front it solo, and she delivered beyond expectations. A proud moment for us at 22 IMPACT
Jasmine Breakspear
Sr. Model Booker







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London, UK
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London, UK
Subscribe to our newsletter and stay in touch with us.
© 22 IMPACT LTD
